MINDSET + MESSAGING + MARKETING

MINDSET

Look… I don’t have to be the one who tells you that in this game called life… our ONLY opponent is ourselves.

In school we were taught to fit in & to NOT stand out. And now as entrepreneurs we’re ready to make some waves & stand out… but when it comes to standing out & stand for ourselves… you’ll find there are a SIGNIFICANT amount of mental blocks keeping you safe & stuck.

And don’t get me started about entrepreneurial MONEY BELIEFS! From inadequacy, to impostor syndrome, to straight up confusion around how to view money (or avoid the looking at your bank balance all together)… it’s no wonder most entrepreneurs HATE asking for MONEY. 

So when you can flip your stories, thoughts and beliefs about money & business… WELL… that’s one less thing (A HUGE THING I might add) standing in the way of your financial & time freedom.

As a coach trained specifically by million dollar advisors such as James Wedmore & Jim Fortin… where I’ve been able to peek behind the curtains into their success formula when it comes to how they view business & money. And you already know that SUCCESS LEAVES CLUES. 

MESSAGING

We all have a unique message to share. We all have our own unique experiences & a unique perspective. Where most entrepreneurs get it wrong… is they are busy trying to figure out how to FIT IN into 1 tiny niche, talking to one specific avatar, hoping to hit the middle gray area where no one is.

What happens here is… YOU BOX YOURSELF IN. Instead of being at the mercy of trying to say things in a way where HOPEFULLY people will get it & HOPEFULLY people will buy… instead of using that broken strategy that keeps you stuck & playing small… it’s time to ask yourself a deeper question.

Don’t ask yourself the world what it needs (or what your niche or “avatar” needs)… but instead, ask yourself what makes YOU come alive… because THAT is what the world needs.

You see… while other marketers & entrepreneurs are busy trying to figure out what to say (“Ugh, I don’t know what to say or write about!”)… you should be busy SHOWING UP and figuring it out as you go. Yes it’s good to get specific… but not to the point where you box yourself in talking to people who aren’t listening in a way that THEY CANNOT HEAR YOU. 

It’s time to get clear about what’s on your heart & SPEAK FROM THERE. Because it’s THOSE WHO SPEAK FROM THEIR HEART ARE THOSE WHO STAND OUT. But entrepreneurs are too caught up in trying to get the techniques & strategies right that they forget the most important component… the number 1 reason people buy… YOU! 

Has there ever been a time where someone was sharing something with you… and the whole time even though it sounded goo… IT JUST FELT OFF. Us human people, we are SENSING beings. If you don’t have your intention right, if you don’t have your energy right… your message falls flat.

But when you fully infuse yourself into your message, YOUR MESSAGE COMES ALIVE…. YOU COME ALIVE. 

So are you ready to COME ALIVE… or are you going to continue “analytically” trying to “figure everything out” as you go?

MARKETING

It’s no secret that the internet is becoming a busier & busier place. Yes, there are more buyers online than ever before… HOWEVER, there’s also WAY MORE competition online than ever before. And if you’re not standing out, if you’re not distinguishing yourself in the market place… then kiss your pipe dream of the laptop lifestyle, financial freedom, time freedom buy-bye. 

Where most people work harder to stand out, it’s time you work SMARTER.

It’s time to become SUPER INTENTIONAL with your marketing efforts so that way you can SHOW UP POWERFULLY ONLINE to allow your audience to experience you in a whole new way. 

Funnel experts will tell you to get your lead magnet, have a trip wire low ticket offer, hit ’em with a solid email sequence… and then SCALE.

That’s an old & stale way to market yourself & your business.

Instead, think of your business & your offers like a movie premiere. Instead of just showing up one day in front of your audience and saying, hi… here’s my movie. Your welcome.

Wouldn’t you rather roll out the red carpet, get people excited, create anticipation, curiosity, intrigue… and slowly but surely (just like they do promoting movies) turn up the excitement & marketing more… and more… and MORE. At this point your audience is READY to buy & they don’t even know what they’re buying yet!