The foundation of being able to run your business from an aligned place is being able to balance out creativity, freedom, intuition, process, metrics, and the planning. But when you look at those metrics with attachment, because you had some expectation that you put on it, it taints everything else that you had.” ~ Alexis Diamond

Alexis is a Content Creation Specialist, Female Empowerment Leader, and Self Trust Business Coach who helps people reach their targets in marketing and sales. In this episode, Adam and Alexis talk about everything you need to know regarding successful content creation and how to avoid the pressure regarding content creation.

They dive into:

• Why you need to step outside the box when it comes to content creation and how to do it

• How social media experts and marketing gurus mislead you about social media posts and engagements

• The foundational concepts, strategy steps and processes in content creation

• How to create a marketing content structure and process that suits you the best

• How to stay in a detached state and in your peace while playing the long game in the entrepreneurial world

• Why you need to trust yourself and your intuition in order to step into your alignment, as well as to acknowledge your successes

• How Alexis gets the ideas for her content from her inspirations and how she converts it into successful social media posts and marketing campaigns

• What the types of audiences are that we meet and how to create content that interests everyone.