Creating content and even just simply getting your message out is no easy task. The amount of work and preparation that this requires makes people panic and brings them to a place of dread and inability.

But to Mel Abraham, he sees content creation in a completely different way. If you ask him to speak at an event, even just minutes before it starts–he’s ready, he’s game.

How does he do it?

Mel joins Adam in today’s episode and he talks about his system of content creation through what he calls “Frameworks”. Mel walks us through this formula and talks about the power that frameworks possess.

So if you’re looking for a way to create not only content but content that transcends words and is capable of achieving an emotional, action-inducing experience for your audience, then you’re in the right place!