While on the road at Boulder, Colorado, Adam digs deep and looks at some competitive advantages that go beyond strategies and funnels. When we think about “competitive advantage,” almost always, our minds automatically get into business theory mode, but what if we can look into our hearts and souls to find that factor that makes us stand out?

Commitment, courage, creativity, compassion, patience, and consistency – all of these are some traits we can find in ourselves that we can actually lean into for distinguishing our business. In this episode, Adam expands on this idea and gives us a glimpse of how that translates to creating content and providing services that help people. He also puts together some advice on how we can get a better sense of ourselves, especially our core strengths, passions, and talents so that we can work from our best most powerful selves.